Building a Legacy of Legal Experience – Douglass Law Group Website
Client: Douglass Law Group
Services: Digital Strategy, Web Development, Website Optimization, CMS support
About the Project
Objective: Craft a modern and user-friendly website for the Douglass Law Group, a Silicon Valley law firm specializing in estate planning, trust administration, and probate law. Enhance the firm’s digital presence, attract new clients, and provide an informative and trustworthy resource for legal guidance.
My Role:
- Full-stack development: Built the website from scratch using the latest technologies and leveraging the WordPress CMS.
- Collaborative design: Worked closely with the client to create a visually appealing and intuitive website that aligned with their brand identity.
- Digital and content strategy: Developed a plan to increase online visibility through organic search optimization (SEO) and targeted content marketing.
- SEO implementation: Optimized website content and structure for search engines, ensuring the firm’s services are easily discoverable online.
Key Features:
- User-friendly navigation: Made it easy for visitors to find the information they need, especially through clear calls to action and intuitive page layouts.
- Educational content: Created informative posts, FAQs, and calculator resources addressing common estate planning concerns.
- Client testimonials: Showcased positive client experiences to build trust and credibility.
- Integrated contact forms: Simplified the process for potential clients to reach out for consultations.
- Responsive design: Ensured the website adapts seamlessly to all devices, from desktops to mobile phones.
- Local Business Reputation: Optimized the business information on the website to reflect the service areas of the firm to including Saratoga, Los Gatos, San Jose, and the whole of Santa Clara County, California.
Results:
- Increased organic traffic by 40%.
- Secured 20 new client inquiries through the website.
- Improved brand awareness and online reputation.
Conclusion:
This project demonstrates my ability to translate a client’s vision into a high-performing website that attracts new business and delivers a valuable online experience. The success of the Douglass Law Group website showcases my expertise in full-stack development, user interface design, and digital strategy implementation.
